UpNext is a student-run iOS app that enables everyone in a party to queue up songs to vote on what’s played next. Becoming partners with local bars across several college campuses, I was tasked as Social Media Manager to create a social media campaign to promote the app’s new rewards program and partnership, creating graphics for Instagram through Adobe Photoshop. I also recruited and managed a team of student ambassadors to promote the app throughout their networks, allocating tasks and creating posting schedules for each participant.