Modern Luxury Media is a publishing company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S., delivering powerful marketing solutions to luxury brands to connect with their audiences in the places and ways that matter most. As a marketing intern, I was tasked to create a comprehensive, 360 degree marketing proposal for Gucci’s 100th year anniversary, incorporating print, digital and experiential capabilities, ultimately winning the overall intern proposal project (find full proposal linked here and below). Additionally, I developed templates and tools to boost efficiency and clarity amongst cross-team collaboration, creating graphics in Adobe Photoshop to be delivered to clients regarding the company’s media capabilities. Amongst other projects, I was also given the task to head a campaign brief and education for an influencer marketing campaign for Galderma, outlining influencer guidelines and expectations (find full brief linked here and below).